LINE
Follow the natural border of the lips with short, controlled strokes for clean definition.

360° LIP DEFINITION
A creamy, tug-free lip liner designed to shape the lip line, add soft contour and create a smooth color base with richly pigmented wear.
3 WAYS TO WEAR IT
Follow the natural border of the lips with short, controlled strokes for clean definition.
Use a slightly deeper shade around the outer lip and corners to create soft dimension.
Shade the full lip area to create a long-wear base that can be worn alone or layered.
SOFT DEFINITION, NOT A HARSH RING
For a natural result, choose a shade close to your lip tone or one step deeper. Apply with light pressure, then soften the inner edge so the color looks dimensional rather than drawn on.
A slightly deeper liner can add visible dimension. Keep the center of the lips softer or lighter for a fuller-looking effect.
SHADE WARDROBE
From subtle everyday neutrals to richer statement tones, the shade family is designed for lining, sculpting and all-over lip color.
RICH COLOR, CONTROLLED PAYOFF
The pigment can be kept sheer at the inner edge or built up for stronger definition. That makes one pencil useful for minimal everyday makeup, softly sculpted lips or a full monochromatic lip look.
FORMULA SPOTLIGHT
Helps support the liner's smooth, conditioning feel during application.
Commonly used in lip formulas for a softer, more comfortable glide.
Supports structure, precision and a controlled pencil application.
Deliver the visible color payoff across the neutral, rose, brown and ruby shade range.
PRECISION MATTERS
Working in small sections gives you better control around the Cupid's bow and corners. If you overdraw, keep the adjustment subtle and follow the natural curve of the lips.
“The goal is definition that looks like part of your lip shape — not a separate outline sitting on top of it.”
THE FINISHED EFFECT
The right liner shade can make the lip edge look cleaner, help color appear more intentional and add dimension without changing the character of your natural lip shape.
LINER, CONTOUR & BASE
| Use | Where to Apply | What It Does | Finish |
|---|---|---|---|
| Define | Natural lip border | Creates a cleaner outline | Precise |
| Contour | Outer lip + corners | Adds visible depth and dimension | Sculpted |
| Fill | Entire lip surface | Creates a pigmented base for layering | Matte / buildable |
360 CONTOUR FAQ
Choose a shade close to your natural lip color for seamless definition. For more visible contour, go slightly deeper rather than dramatically darker.
Yes. The liner can be used to outline, contour or fill the full lip area as a matte color base.
After lining, give the formula time to set before rubbing the lips together or layering additional lip products.
Use a slightly deeper shade around the perimeter and corners, then keep the center softer or lighter to create depth and visible dimension.
Use light pressure and short strokes, then blend the inner edge toward the center of the lips instead of leaving a hard, isolated border.
Prep flaky areas first with gentle exfoliation and hydration, then apply the pencil with light strokes to reduce skipping or uneven pigment.